Prepare for Canada is one of the largest digital destinations carrying various quality online seminars, webinars, ebooks, articles, and other valuable resources to help 1,000,000+ newcomers find success in their Canadian Journey. Prepare for Canada came to Grow with Search looking to transition their digital marketing efforts from in-house to full agency marketing.
Prepare for Canada is in a unique industry where most of their robust assets and resources ultimately served the purpose of providing traffic and leads to their various partnered businesses targeting the new Canadian immigrants market. From organic, SEO, to paid advertising, they needed a highly customized digital marketing strategy to support the diverse digital assets and services while meeting the monthly desired conversion targets. With relatively outdated website structure and content to begin with, the team at Grow with Search needed to be deeply involved in modernizing and optimizing their existing website in order to leverage it as the main asset for traffic and conversion generation at a low cost per conversion. Grow with Search also needed to quickly take on all their previously established in-house efforts inside Hubspot to continue supporting their marketing automation, email pushes, campaign reporting, blog, and social posts schedules.
This included performing highly customized website development, maintenance, various landing pages creation, running large amounts of complex Search Ads and Facebook Ads on the major social platforms with large budgets, social media strategy, print designs, and email marketing at the same time. Grow with Search also needed to use the developed website as a main asset to generate the largest amount of conversions while keeping the cost per result as low as possible across all channels.
