The Chesterfield Shop is a family-owned furniture store based in Ontario, Canada, with 6 separate store locations serving Toronto and the Greater Toronto Area since 1948. From 2015 to 2022, The Chesterfield Shop has been working with The Marketing Centre to expand its online store presence and drive online traffic to its physical stores through its website.
The Chesterfield Shop has been in the business since 1948, and hence they need to evolve with the rapid digital transition in advertising to keep up with customers’ online shopping activities. Having a website that can virtually showcase the amazing showroom and a wide range of seating collections is the key. Relying heavily on organic traffic and efforts, they need a website flexible enough to easily communicate their monthly specials, discounts, and seasonal offerings. The team at The Marketing Centre needed to develop, maintain, and use the website as a main tool to convert online traffic into The Chesterfield Shop’s physical showrooms across their 6 locations in Ontario, Canada.
From a thorough mapping of wireframe, mockups, to design and development, our professional team of designers, marketers, and website developers created the entire website with the proper use of imagery, content, and pages to convey the brand image, product categories, and offerings in an effective way. The strategy included using the right mix of the latest WordPress themes and plugins, scheduled slider designs on The Chesterfield Shop’s diverse offers and product images, lead forms, call to action buttons, blogs, and SEO framework.
