We Help Companies In Burnaby, Vancouver, and Richmond, BC
By Creating Engaging Content For Their Website & Social Media Feeds
Understanding what type of content to create – who your audience is and the content your audience is looking for – is the key to an effective content marketing strategy. We’ll take a deep dive to uncover the types of content your customers and website users search for online.
What’s your story? Every brand and every company has a unique story to tell. Once we have a detailed understanding of who your audience is and the content they want, we’ll create engaging and relevant content to tell your brand story and provide users with useful content related to your products, services, and organization.
Once content is created, you need to market it effectively. We’ll determine the best place to publish the content (webpage, blog) and how to distribute it to your users (social media, email marketing, ads). We’ll analyze the success of the campaign and make adjustments to ensure you maximize effectiveness.
Content marketing is a type of inbound marketing that focuses on the development and distribution of online content, such as blogs, articles, and social media posts. The goal is not to outright promote your brand, but rather to create engagement and inform users and customers who have an interest in your company products and services.
Rather than pitching and being primarily brand focused, you provide useful content. The goal of content marketing is to create valuable content on a consistent basis to build an audience. As users develop a level of trust with your brand, they will be more likely to purchase your products and services.
As they say, content is king. With traditional marketing tactics increasing becoming less effective at engaging users, content marketing has become a key strategy to reach your targeted audience. It’s become a necessary part of modern brands. Today you are expected to not only sell products and services, but also provide informative content and advice to support your customer base.
Here is why content marketing is an important part of your overall marketing strategy:
At The Marketing Centre, we can help you develop a custom content marketing strategy that supports all your marketing and sales goals. We’ll ensure you are maximizing the effectiveness of your content marketing plan. We’ll also help you avoid common mistakes made in content marketing campaigns.
Like any other type of marketing strategy, there are best practices and things you should avoid. Here are some common mistakes to avoid to ensure you are getting the most out of your content marketing campaign:
At The Marketing Centre, we believe that establishing a complete online presence is a key driver of long term business success. Through content marketing, we will help you tell your brands authentic story. This will help you differentiate your products and services from your competitors.
We also believe authentic and effective content needs to be customer focused. Your customers are looking for advice, tips, how-to’s and other content to help them make informed decisions. We’ll help you provide educational, informational, and well researched content to your users. This will help you build trusting relationships. It will also help establish brand authority and expand your online search presence. All of these things can help you get more leads and sales.
Content marketing is one of the many strategies we can help you with to rank higher in search results, generate more leads and convert targeted traffic into new customers.
The more someone trusts your brand, the more willing they are to buy. Content marketing is an effective strategy to help you establish long term trusting relationships with your online followers, website users, and customers. You help to educate them about their purchase decision, which in turn can help you improve your conversion rates and build your customer base.
Content marketing involves using a variety of content formats and resources. Some of the most popular and effective includes blogging, social media, eBooks, power pages, checklists, how to guides, and video. The best type of content marketing for your brand depends on your customers and the type of content they are looking for.
Every brand and website is different. The best way to execute your content marketing strategy depends on your overall marketing and business goals, the audience you want to reach, your budget, and the types of messaging and information you want to share. Speak with us about your ideas and we can develop an effective content marketing catered to your brand.
The cost for content marketing campaigns can vary significantly. Costs depend on the type of content you want to create, how much content, how often, how you want to distribute it, and many other factors. We offer a number plan and pricing options to help you build your online presence. If you are looking for a more customized solution, contact us to discuss your content marketing needs.
To Have A Unique Strategy Created For Your Business
The Marketing Centre takes pride in assistance business in all of their digital marketing needs,
including content marketing, as a part of our customized complete solutions.
If you require more information or if you have any questions related to our services on content marketing, you can call us at 1-877-959-8977, or submit a request by using the button above. A customer service representative will contact you during regular business hours.